Classical Unwind

Creating a new flagship morning show for Radio 3 Unwind

Client: BBC Sounds

Brief: Three hour flagship morning show on a brand new stream - Radio 3 Unwind.

Tandem process: Designed a new format, built workflow, constructed a new studio and delivered a high volume flagship daily show presented by Dr Sian Williams.

Project

Classical Unwind is an invitation to step back and take listeners on a soothing musical journey, to set you up for the day ahead. Presented by broadcaster, author, and counselling psychologist Dr Sian Williams, Tandem’s specially curated flow of music allows listeners to focus on their work or hobbies, or simply to quieten down some of the noise of modern life.

Alongside the music we created intriguing and thought-provoking features spread across the show to keep people coming back for more, including fascinating insights from Professor Catherine Loveday about the connections between music and the mind. 

From the pitching process to launch, this project was delivered on time and on budget in a very short timeframe, demonstrating Tandem’s ability to work collaboratively, flexibly, and highly efficiently.